User experience, popularly known as ‘UX’ in the digital world, is one of the most important components of eCommerce marketing. Online businesses rely heavily on the success of user experience. Marketers need to be thoughtful when coming up with the UX design for an eCommerce store.

Outstanding user experience and the stunning website design are the keys to attracting potential visitors and promoting online sales. Know that today’s customers are SMART! They have myriads of options to explore what they need. That’s why it becomes crucial for entrepreneurs to work harder than ever to stand out.

With more and more stores offering similar products online, a thoughtful UX design for eCommerce stores becomes imperative. It will help you attract and retain customers for long enough to make a sale. Believe it or not, assuring customers enjoy the best purchasing experience is the best approach to attracting their attention.

If shopping on your website isn’t simple and enjoyable, your customers will leave to never come back. Therefore, it is crucial to implement the right user experience tips and work on cutting-edge technologies and timely marketing enhancements.

E-commerce best practices call for a multi-pronged approach, with each component working in tandem to help site visitors find what they’re looking for and complete their goals as efficiently as possible. For that, every component of your website, from the website structure to the product details, needs to be optimized with the user experience in mind.

So, if you’re wondering how you can do that, then you’re reading the right post.

In this post, we will walk you through the top 11 UX tips for eCommerce websites.

Let’s dive in…

What is User Experience?

A user experience is what customers go through when they use your online store. The success of your online store primarily depends on how easily your customers can make purchases and navigate your site.

An online business needs to put in a lot of effort to provide its customers with a pleasurable and trouble-free shopping experience.

What is User Experience or UX Design?

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User experience describes how people feel when using a product or service. While user experience design is a way to make users have a positive interaction with a product and achieve their goals.

The purpose of user experience design (UXD) is to facilitate interactions between a product and its end user in a way that is intuitive, timely, and satisfying.

User experience designers integrate myriads of research, development, strategy, and design elements to improve the usability of goods, services, and processes for end users.

If you’re planning to set up an online store or already have one, you must give UX design for an eCommerce store a serious thought.

Any company that wants to get customers, keep them, and make further sales must prioritize a positive user experience (UX).

6 Core Elements of UX Designs for eCommerce Store 

The “UX Pyramid” is a common metaphor for the various parts that come together to form a successful user experience design. 

As a starting point, the following are the UX design necessities:

• Functionality: What is the product’s functionality? Does it perform as expected?
• Reliability: Is it easy to get your hands on the goods when needed?
• Accessibility: Is it simple for a user to navigate the product? 
• Ease: Is the product intuitive?
• Enjoyable: Is the UX pleasurable to the point where users would recommend it to others?
• Meaningful: Do customers feel like the product has meaning to them?

So, how can you create a positive user experience?

Of course, by implementing user experience website design tips, you can create the SOLID user experience.

Here is our list of user experience tips you can consider integrating into your online store to STAND OUT!

Top UX Tips for eCommerce Websites

1. User-friendly Interface

When it comes to UX design for eCommerce stores, a simple and easy-to-navigate interface plays a crucial role. Know that a cluttered website with bad navigation can cause visitors to give up and look for another resource. Therefore, it’s crucial to have a well-structured website so that users can swiftly get to the product pages they seek.

If your website has a cluttered design, visitors will have a hard time navigating it. Automatic scrolling is just one more feature you can employ to keep your users engaged. You can even employ search technology to help customers locate relevant items. Also, you can add a filter bar to your search bar to help customers have a great user experience.

The idea is to have your customers navigate your website and get the information they’re looking for seamlessly.

2. Product Images

This is yet another one of the most important user experience tips to follow. The inability to physically handle a product is the single biggest drawback of making all purchases online.

Customers can’t judge the quality of the product until after it has been delivered and unboxed.

Before that, customers could only form an impression of the item they were considering purchasing based on a picture of it. Because of this, it is crucial that your gateway features high-quality photographs of all advertised products.

This way, you may give your clients exactly what they want. Just keep in mind that people will have more trust in your company if you treat them honestly. The enhanced usability and performance of your e-commerce site will result in increased sales.

3. Right Product Description

Only having high-quality product images is not just enough. Make sure you post the correct data about your product when following best practices for the best UX design for eCommerce stores.

4. Have Engaging Page Layouts

Having engaging page layouts can help you tremendously when it comes to UX design for eCommerce stores. You can use a variety of content blocks, such as picture sliders, text blocks, and video embeds, to make your site engaging.

Using content blocks will help you provide a fantastic experience for your users. Furthermore, it gives your webpages personality and enhances product presentation.

5. Suggestive Selling

Suggesting selling (such as upselling and cross-selling) is one of the ways you can implement to enhance user experience. Popular eCommerce platforms, such as Amazon, provide recommendations to their customers based on their past dealings. Similarly, you can also opt for suggestive selling.

Helping consumers locate things they are more likely to like using increases average order value and revenue.

6. Flexible Payment Methods

Offering multiple and flexible payment methods to your clients can help you largely. Having flexible payment methods will make shopping a breeze for your customers.

If you really want to have the best UX design for eCommerce store that converts your visitors into customers, then make the checkout process straightforward.

Customers will flee if they have only limited payment options. Hence, it is crucial to have multiple payment options, including credit cards, debit cards, net banking, COD, and UPI payments.

7. Customer Safety Must Be Your Priority

Cybercriminals are out there everywhere! You have to be really very careful when choosing UX design for eCommerce stores. A safe and secure website is essential for a satisfying online experience.

If your site is not secure your customers won’t come back to you ever. If your website deals with sensitive financial and personal information, consider adopting WordPress eCommerce plugins and extensions.

8. Have a Section for Reviews & Feedback

Reviews and feedback can go a long way when it comes to standing out amidst the competition. Believe it or not, customer reviews and feedback can help you have more customers.

Ask how?

Customers typically base their buying decisions on the ratings and comments posted on the site. Also, positive customer reviews and comments go a long way toward earning the loyalty of your clientele.

9. Be Open and Honest With Your Customers

When it comes to the top UX tips for ecommerce websites, this is one of the most important among all.

Being open and honest with your customers can help you build rapport with them. Remember that building rapport with your clients is your only objective when you think of UX design for eCommerce stores.

The foundations of any successful firm are trust and openness, both of which can be bolstered only by promptly answering consumers’ inquiries.

Provide them with all the information that they need to have in order to make a purchase on your site. Everything about a product, including how to buy it, its cost, return policy, arrival time, etc., should be made crystal clear.

Customers are more likely to be happy if their expectations are clearly communicated and subsequently met. Remember that being trustworthy and upfront goes a long way toward gaining and retaining loyal customers.

10. Responsive Site

If you really wish to win your customers’ hearts with an excellent UX design for eCommerce store, then this is the Mantra. Have a responsive site. It is because 72.6% of people use their smartphones for online shopping.

Your clients will leave you for a competitor that can provide a better browsing and purchasing experience if you do not have a mobile-friendly site. Take this as one of the most crucial pieces of advice for improving the user experience.

11. Robust Customer Support

If you really wish to provide excellent experiences for your users, having robust customer support is A MUST. Customers today want prompt solutions to their problems. Gone are the days when you could make them wait for something.

If you don’t help them in a timely fashion, they will just leave your site to never come back. Have your customer service email address, phone number, or social media outlet listed on your site. You can even use chatbots or other AI-enabled solutions to provide a much better user experience.

Aside from that, content such as blog posts, videos, podcasts, etc., can also be beneficial when it comes to UX design for eCommerce stores.

Takeaway

So, these are the top 11 tips for UX design for eCommerce stores. Follow these tips to provide your users with a stunning experience and have increased ROI. Trust that implementing these best practices will help you provide a far better user experience, thereby improving your ROI.

If all these seem like a task, we recommend hiring professionals. Professionals such as Annexlogics can help you build an amazing eCommerce site while keeping all the above-mentioned user experience tips in mind.

A professional firm will not only implement the best UX design practices but will also have cutting-edge tools to build a user-friendly site.

Annexlogics is a leading web development company in India. We have a team of expert developers who can help you provide a first-rate user experience using the best UX design practices!